We started GRITBAR with a simple question: why does "healthy" food have to taste like a compromise?
Founded in 2025 by Robert Clinton in Clarkesville, Georgia, we operate as a registered Georgia Cottage Food Business. We’re not a faceless corporation. We’re people who get hungry—after a workout, in the middle of a busy workday, or just when life gets in the way of a real meal.
We also know a dirty little secret about modern eating: we’re starved for fiber. Most of the quick snacks and processed foods we grab are fiber deserts, leaving us feeling sluggish and unsatisfied. It’s a huge hole in our diets.
That’s why we built the GRITBAR from the ground up. This isn’t just another protein bar. It’s a complete, clean fuel built with real, organic ingredients you recognize—like honest-to-goodness coffee and banana.
Each bar is packed with 25g of complete protein (all 9 essential amino acids) for muscle repair, healthy fats and carbs for energy, and none of the junk. But the real game-changer? A full 10g of fiber—that's 34% of your daily needs. It’s the missing piece that actually helps you feel full, focused, and fueled.
GRITBAR is for the athlete refueling after training, the professional powering through a deadline, or anyone who just wants a snack that does more good than harm. No corporate jargon, no false promises. Just real food that gives you the grit to keep going.
Taste it. You’ll feel the difference.
Our Story...
My late wife, Caroline, and I started a cleaning business at the end of 2019. We’d just faced a big setback with another venture, and a service business felt like a solid, honest way to start over.
And so we did. We were always on the road, building to building. It was nothing but sweat work, but we were happy because we were working together.
Caroline had a simple, clean diet. Me? I ate whatever I could grab on the go. Skipping breakfast, never packing lunch—I’d end up at a gas station grabbing a couple of sandwiches and snacks while filling the tank.
My body started talking back. I felt sluggish, tired, and my energy was just gone. I could see myself going downhill.
I tried switching to protein bars and fruit drinks, doing my best to find something quick and healthy. But I could never find anything truly clean. There was always something off—too much sugar, not enough fiber, a list of preservatives, or it just didn’t have the nutritional substance I needed.
So, with Caroline’s help, I started researching how to make something myself. I wanted a pre-made bar I could take on the road that cut out all the junk.
The result was the GRITBAR. Caroline had simple tastes and was picky, but she could eat a GRITBAR any day. That’s how I knew we were onto something.
After four or five batches of trial and error, we finally nailed it. But we felt it needed a little something extra, a "pop." Caroline suggested coffee. I partnered with a local roaster, and now every batch of our bars is made with fresh-roasted organic coffee beans from Costa Rica.
I know she’s smiling down, proud of what we’ve built. I’m thrilled that what started as a simple fix for my lunchbox is something I now get to share with you.
I hope it helps fuel your day, the way it was meant to fuel ours.
Robert Clinton
Founder & Product Architect
GRITBAR™
Our Mission
We exist to make food that actually works — keeping you full, focused, and ready for whatever the day demands.
Our Core Values
Real Fuel
We believe food should work for you. Real ingredients, real nutrition, and nothing unnecessary.
Built for Performance
Every product is designed to support energy, focus, and endurance — without the crash.
No-Nonsense Nutrition
No trends. No gimmicks. Just food that solves a real problem and fits real life.
Authenticity Always
We keep it honest — from ingredients to messaging — because trust matters.
Grit & Consistency
Progress comes from showing up every day. We build for those who do.
